The importance of the brand can be judged by the fact that nowadays most of the firms spend millions of dollars in order to market their brands. Brand can be defined as a name, term, design, symbol or a combination of these that help to distinguish goods and services from others. Branding is a multi-faceted […]

The importance of the brand can be judged by the fact that nowadays most of the firms spend millions of dollars in order to market their brands. Brand can be defined as a name, term, design, symbol or a combination of these that help to distinguish goods and services from others. Branding is a multi-faceted […]

Brand identity is one of the most important facets of a successful company. When brand identity is done well, companies are recognized and trusted in ways that lead to increased revenue and customer base. Making a mistake in your website design, product marketing, sales force training, or on social media can have a debilitating impact […]

Brand identity is one of the most important facets of a successful company. When brand identity is done well, companies are recognized and trusted in ways that lead to increased revenue and customer base. Making a mistake in your website design, product marketing, sales force training, or on social media can have a debilitating impact […]