The KYMBA process specializes in global top-tier brands seeking to attain the luxury, high end target market. With an expertise in the luxury industry, we've established unique criteria to assess your brand's strength against a saturated market. We extract the brand essence, analyze, assess, strategize, and create. 

“ understanding a brand is an art & a science”

We develop brands from the inside out. Our approach emphasizes on tangible and intangible matrixes of design, consumer behavior, industry trends, and business goals to comprehensively create a solid 360-strategy to amplify your brand's presence in the marketplace.

KYMBA / Branding

brand architects | storytellers | strategists 

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estd // 2014

Our Mission

about us //


A brand is the ever-living nucleus of a business. Strategy is its heartbeat.





With over 11 years in creative marketing, strategy, and media, Karissa brings innovative experience and a soft yet relentless approach to helping her clients find their true brand story. 
Karissa holds an MBA in marketing and an undergraduate degree in International Business. She began her career with iHeart Media overseeing the script production for nationally syndicated radio shows such as On The Air w/ Ryan Seacrest, Fox Sports Network, The Steve Harvey Morning Show and many more. Karissa moved on to work in the advertising industry as a Senior Executive managing digital campaigns for national clients.
She currently specializes in luxury branding and marketing with notable clientele such as The Ritz Carlton Residences and a handful of global hospitality brands. These top brands have been distinctly recognized with accolades such as The Michelin Plate, Wine Enthusiast, Wine Spectator just to name a few.  With her versatile creative direction and focused strategies, she’s provided multi-channel brand connection solutions and advisory services for products and service experiences for high end, mid-market and start-up brands throughout her career.

Founder / Head Strategist

Karissa  Yson, MBA



The Profiles

Eridani has over 10 years of experience working in Washington, DC, for both the executive and legislative branches of the U.S. government. Her experience spans managing multi-million dollar projects and innovative initiatives for 3 U.S. federal agencies, including invitations to participate and speak at White House public engagements. Eridani’s wealth of expertise in multiple business areas allows her to provide clients a holistic approach to brand strategy development.Eridani holds degrees in International Business and Fashion Marketing with a luxury focus. As a Parsons educated professional, with industry insights and knowledge formed by a leading fashion institution, Eridani provides small businesses and fashion startups with strategies on increasing brand awareness, brand extension proposals, brand analyses and assessments, lifestyle marketing pitches and defining customer profiles to create strategic marketing campaigns and compelling content. Eridani currently resides in Geneva, Switzerland. She has experience living and working in four countries and is multilingual (English, Spanish, French). Her global mindset allows her to develop marketing and branding strategies for clients that focus on awareness and personalization to cultivate trust and strong cross-cultural engagement.


Eridani Quiroz



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our goal

Create a timeless brand and a finely curated strategy for your business.