The KYMBA process specializes in global top-tier brands seeking to attain the luxury, high end target market. With an expertise in the luxury industry, we've established unique criteria to assess your brand's strength against a saturated market. We extract the brand essence, analyze, assess, strategize, and create. 

“ understanding a brand is an art & a science”

We develop brands from the inside out. Our approach emphasizes on tangible and intangible matrixes of design, consumer behavior, industry trends, and business goals to comprehensively create a solid 360-strategy to amplify your brand's presence in the marketplace.

KYMBA / Branding

brand architects | storytellers | strategists 

view our services

   



2014

estd // 2007

Our Mission

about us //

essence.

A brand is the ever-living nucleus of a business. Strategy is its heartbeat.

intel

difference

services

portfolio

With over 15 years in creative marketing, strategy, and media, Karissa brings innovative experience and a soft yet relentless approach to helping her clients find their true brand story. 
Karissa holds an MBA in marketing and an undergraduate degree in International Business. She began her career with iHeart Media overseeing the script production for nationally syndicated radio shows such as On The Air w/ Ryan Seacrest, Fox Sports Network, The Steve Harvey Morning Show and many more. Karissa moved on to work in the advertising industry as a Senior Executive managing digital campaigns for national clients.

She has successfully completed the globally recognized Wine & Spirit Education Trust's Wine Certification Level 1 & 2 solidifying her grounded knowledge in the wine industry.  Encompassing more of her background and passion, she is the Vice Chargé de Presse of The Beverly Hills Bailliage for the internationally prestigious La Chaîne des Rôtisseurs Association Mondiale de la Gastronomie . She currently specializes in luxury branding and marketing with notable clientele such as The Ritz Carlton Residences and a handful of global hospitality brands. These top brands have been distinctly recognized with accolades such as The Michelin Plate, Wine Enthusiast, Wine Spectator just to name a few.  With her versatile creative direction and focused strategies, she’s provided multi-channel brand connection solutions and advisory services for products and service experiences for high end, mid-market and start-up brands throughout her career.

Founder / Head Brand Strategist

Karissa Yson Rischall, MBA

The Profiles

Client: Mansion on Sutter, SF

view portfolio

view services

our goal

Create a timeless brand and a finely curated strategy for your business.