Branding agencies have brought along lots of benefits to help companies reach its target audience. However, with the advent of digital marketing, many businesses are now challenging whether branding agencies are still relevant or not. The purpose of this article is to find out the answer to this question and share insights on what branding […]

Branding agencies have brought along lots of benefits to help companies reach its target audience. However, with the advent of digital marketing, many businesses are now challenging whether branding agencies are still relevant or not. The purpose of this article is to find out the answer to this question and share insights on what branding […]

What is the marketing power of brands? The definition of a brand is rather simple. It’s a trademark or name that identifies products or services of a firm or of other manufacturers. Sounds pretty simple, right? For most consumers it is. And that’s precisely the problem! We don’t pay that much attention to brands, and […]

What is the marketing power of brands? The definition of a brand is rather simple. It’s a trademark or name that identifies products or services of a firm or of other manufacturers. Sounds pretty simple, right? For most consumers it is. And that’s precisely the problem! We don’t pay that much attention to brands, and […]